Introduction
Introduction
“Why do they keep calling it a ‘recession’?” my friend asked. “It’s a DEPRESSION.”
I have to agree. Regardless of how the economists classify it, Americans are depressed. They have lost hope for the future. There is a constant vibe of fear and worry.
If it is starting to get to you, breathe deeply. As the economy collapses, we actually have our greatest opportunity to innovate and be successful. When others give up, they move to the sidelines and clear the way for the daring among us to charge ahead. Whether you want to gain ground in your corporate job, have recently been laid off, or are flirting with starting a business, there is opportunity out there. But success in this environment requires a change in perspective. It requires a fortitude you likely have never had to muster.
More than anything, it requires you to take control over the negative messages that are filling your brain.
If you are in the workplace, you can expand your power and position by demonstrating leadership and being part of the solution — not the problem. Now is the time to stand up and lead.
Instead of looking at the number of failing businesses and deciding to hold off on starting yours, you can use the bad economy to negotiate killer rents, deals on equipment, cheaper labor, etc.
Finally, if you’ve lost your job, don’t give up without a fight. Pick yourself up and put yourself out front as you compete for the positions that are out there.
The Bottom Line
1. When you expect the worst, you get it.
2. When everyone else gives up, the window is wide open for those who don’t.
3. If you give yourself an inch to fail, you will fail.
4. There is an upside to every downturn. We can create profit from the failing economy.
5. You never know how close you are to turning the corner until you turn the corner. Move forward an inch at a time if you have to, just do not quit.
6. The greatest leaders in history all emerged from adversity. This is a great moment to prove your mettle.
7. Hyper-perform to create visibility and viability in the workplace.
8. When you fall down, get back up!
All is not lost. In fact, if you do this right, you have everything to gain.
