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I Want My Rocky… (www.iwantmyrocky.com)

It’s been a week since the Rocky Mountain News published its final edition. Some of my old colleagues have forged on, using the Internet to keep the Rocky’s spirit alive at www.iwantmyrocky.com. This is pretty revolutionary stuff.

It reminds me of the time the IRS shut down a Popeye’s Chicken franchise in Denver. The next morning, the employees opened up and cooked and sold the remaining chicken so they would get paid for the week. Granted, they got in a lot of trouble, but I really loved that they banded together and carried on.

That is what these former Rocky staffers are doing. They can still do great journalism without the hard copy of the newspaper. Instead of surrendering, they are fighting back with their talent. I’ve always said, your job may not last but your talent does. This website is proof.  I hope it will become profitable and a template for other reporters who find themselves losing out in this economy.

Please visit their site and click on their ads to drive up revenues and support these swashbuckling reporters. And, pass on the word.

I felt so bad that the tradition of Rocky founder William Byers was dying with that last edition, but it’s not. This is exactly what Byers would have wanted.

Again: www.iwantmyrocky.com!

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